Gugu Gaga Penguin

↑ go on, poke her

A very small penguin. A two-word vocabulary. One and a half billion views.
This is her website. (And, fine, her coin.)

field guide, entry no. 1

Meet the penguin.

Technically, she is not a penguin. She is a very small person in a penguin onesie who has fully, permanently committed to the bit. Here she is being poked, for science.

  1. the hoodBeak included. Never removed, not even for cake.
  2. the hair clipKept from her old life as a very serious commander.
  3. the flippersRaised for hellos. Balled up for this.
  4. the bellySoft. Do not poke. (You will poke.)
The penguin, cheeks puffed and frowning, being poked in the cheek by a finger
  1. the fingerYours. You did this.
  2. the cheekPuffed up. Currently under attack.
  3. the collar claspA leftover from a far more serious outfit.
  4. the stompMid-stomp. This is as angry as she gets.
Specimen label 咕咕嘎嘎
Common name
Gugu Gaga Penguin
Also known as
Penguin Endmin, the Penguinistrator
Species
Aptenodytes gugugaga
First sighted
19 Feb 2026, Bilibili
Habitat
your For You page
Diet
milk, cake, fries, egg fried rice
Vocabulary
2 words (see dictionary)
Temperament
sunny, sleepy, pouty if poked
Height
roughly one waddle
Status
extremely online

where she came from

First a very serious commander. Then, a onesie.

The Endministrator from Arknights: Endfield, in a long grey coat with yellow shoulders The penguin version, chasing a butterfly through a meadow
before after
  1. Jan 22, 2026

    Arknights: Endfield launches. Its hero, the Endministrator, is a stoic, amnesiac commander in a long dark coat with a white lining and yellow shoulders. Players take one look at the coat and say: penguin.

  2. the voice

    “Gugu gaga” is borrowed baby-talk from Takamatsu Tomori, the shy singer from BanG Dream! It’s MyGO!!!!!, whose little vocal tics had been getting clipped and remixed on Bilibili for a while.

  3. Feb 19, 2026

    A Bilibili creator posts an AI-made chibi of the Endministrator in a penguin suit, waddling and babbling. They call her 100% AI and free for anyone to use. Everyone takes that very literally.

  4. 30 days later

    Around 6,000 remix videos and 1.5 billion plays on Douyin alone. Then TikTok, X and Shorts, a Palworld mod, and more plushies than anyone asked for.

  5. the plot twist

    The creator later tried to copyright her and ask for a cut of the merch. The internet said gaga. They apologised and dropped every claim. She belongs to everybody now.

Three versions of the penguin: grumpy, surprised, and in a brown costume
every mood, every art style
The penguin sitting next to a skull-masked soldier
made some very scary friends
A plush toy of the penguin
now available in plush

a day in the life

Her schedule is packed.

Assembled from the internet’s ongoing documentary of her. Scroll sideways, follow the footprints.

opens the door. announces herself to the room.
Penguin drinking a glass of milk on a stool
one (1) glass of milk. two hands. mostly no spills.
Penguin asleep in an office chair
attends the 10:30 sync. sleeps through the 10:30 sync.
Penguin cooking egg fried rice in a wok
makes egg fried rice. extremely serious about it.
Penguin perched on a bamboo stalk in a misty forest
sits on bamboo. thinks of something. forgets it.
is offered cake. has never once said no to cake.
Penguin eating french fries with eyes closed
fries. eyes closed. happiest anyone has ever been.
rides into a medieval battle. nobody knows why. gugu.

the complete dictionary

Everything she says. (It’s short.)

gu·gu /ˈɡuː.ɡuː/ interj.

  1. Hello.
  2. I am hungry.
  3. I have been poked and I have feelings about it.

ga·ga /ˈɡɑː.ɡɑː/ interj.

  1. Yes.
  2. No.
  3. Goodbye, but I’ll be back in the next video.

gu·gu ga·ga 咕咕嘎嘎 phr.

  1. The complete works. Used for every remaining situation, including this one.

Grammar: none. Tense: present, always.

okay. the coin.

Hold the penguin, collect Alibaba stock.

$GUGUGAGA launched on StonkFun, paired with BABA, tokenized Alibaba shares on Solana. Every time the coin moves, a little tax gets collected and handed out to holders as BABA. She does not understand any of this. She is busy with the fries.

  1. 1 Someone trades $GUGUGAGA buy, sell or send, on any venue
  2. 2 3% waddles into the pot it collects until it’s worth sending
  3. 3 Holders get BABA pro-rata, to every wallet holding at least $20 of $GUGUGAGA at payout time

About 2.5% of the pot covers the network costs of sending all those tiny payouts.

live-ish asking the blockchain…
BABA paid out to holders so far BABA ≈ $— · payouts · last one
market cap
24h volume
liquidity
price

How to adopt a small penguin

  1. Get a Solana wallet. Phantom, Backpack, Solflare, whichever one you already have.
  2. Put some SOL in it. Jupiter handles the route to the penguin for you.
  3. Swap for $GUGUGAGA on Jupiter. Paste the CA below. Check it twice. Penguins are easy to impersonate.
  4. Hold at least $20 worth. BABA shows up in your wallet when payouts go out. Gaga.

ga ga.

(that means goodbye. or yes. or no.)

The penguin on a rooftop at night, looking through a telescope
looks for other penguins in space. goodnight.